bet365 Wikipedia

In May 2026, bet365 launched in France, becoming the first major international operator to enter the French regulated market since its opening to competition in 2010. The company would later announce in September 2021 that bet365 will launch in Colorado with a licensing and revenue share deal with Century Casinos. Denise Coates had received at least £280 million in salaries and dividends in 2025, making her the highest-paid woman in Britain. Their business operations are conducted from its headquarters in Stoke-on-Trent, alongside further offices in Manchester, Gibraltar, Malta, United States, Bulgaria, Brazil, Colombia and Australia. It was founded by Denise Coates, who remains the majority shareholder and joint-chief executive, alongside her brother John Coates. The company sponsors the shirt and stadium of EFL Championship football club Stoke City F.C., a corporate affiliate.